1. Every sentence should make sense in isolation. Like that one.

 

  1. ASBMAETP: Acronyms Should Be Memorable And Easy To Pronounce, and SATAN: Select Acronyms That Are Non-offensive.

 

  1. Don’t patronise the reader-he or she might well be intelligent enough to spot it.

 

  1. Avoid unnecessary examples; e.g. this one.

 

  1. Don’t use commas, to separate text unnecessarily.

 

  1. Avoid ugly abr’v’ns.

 

  1. Spellcheckers are not perfect; they can ‘kiss my errs’.

 

  1. Capitalising for emphasis is UGLY and DISTRACTING.

 

  1. State your opinions forcefully-this is perhaps the key to successful writing.

 

  1. It is nice to be important, but it is more important to avoid using the word ‘nice’.

 

  1. Appropriate metaphors are worth their weight in gold.

 

  1. If you can’t think of the exact word that you need, look it up in one of those dictionary-type things.

 

  1. Nouns should never be verbed.

 

  1. Pick a font, and stick with it.

 

  1. Less is more. This means that a short, cryptic statement is often preferable to an accurate, but drawn out, explanation that lacks punch and loses the reader.

 

  1. Many writer’s punctuate incorrectly.

 

  1. Many readers assume that a word will not assume two meanings in the same sentence.

 

  1. Choosing the correct phrase is important compared to most things.

 

  1. The dictionary on your shelf was not put there just for affect.

 

  1. Steer clear of word-making-up-ism.

 

  1. The spoken word can look strange when written down, I’m afraid.

 

  1. Learn one new maths word every day, and you’ll soon find your vocabulary growing exponentially.

 

  1. A lack of compassion in a writer is unforgivable.

 

  1. On a scale of 0 to 10, internal consistency is very important.

 

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